Leadership Profile: Lindene Cleary

ATDW Board Member & Chief Marketing Officer - Tourism Tasmania

Lindene Cleary brings over 20 years of marketing expertise to her role as Chief Marketing Officer at Tourism Tasmania. Her journey has taken her from creative agencies to global powerhouses like Coca-Cola and Diageo, honing her skills across brand management, content creation, and strategic marketing communications.

“We succeed when our work creates genuine connections and delivers commercial impact—not just for our brand, but for the operators and communities who make Australian tourism extraordinary.”

At Tourism Tasmania, Lindene leads all aspects of the destination's marketing strategy both domestically and internationally. Her leadership has shaped signature creative work including the award-winning ‘Come Down For Air’ platform and the distinctive ‘Off Season’ initiative, which she developed during her five years as Head of Brand Marketing before stepping into her current role.

With experience spanning Sydney, Singapore, London, and Seoul, Lindene brings a global perspective to her work. Yet it's her deep connection to Tasmania—the place she now proudly calls home again—that truly drives her vision. A passionate advocate for her island, Lindene champions the vital role tourism plays in Tasmania's economy and community. She boldly and authentically leads the Tourism Tasmania marketing team in sharing Tasmania's unique story with the world, bringing her diverse experience to the place that matters most to her.