Behind ATDW stands a board united by vision, grounded in experience and fuelled by purpose. Drawing on decades of collective expertise, our board has transformed bold ideas into strategic achievements—making us Australia’s trusted digital foundation for tourism growth.
Introducing our board.
Frances-Anne Keeler GAICD
ATDW Chair
Non-Executive Director
Frances-Anne Keeler brings a wealth of international experience and strategic insight to her role as Chair of ATDW. Her proven leadership across global tourism, hospitality, and major events enables her to guide ATDW in connecting operators to new markets and digital opportunities. Frances-Anne’s expertise in sustainable growth, industry transformation, and national strategy ensures ATDW remains a leading force in shaping Australia’s tourism future—fostering innovation, accountability, and practical benefit for all parts of the sector.
Sally Cope
ATDW Board Member
Executive General Manager Industry, Tourism Australia
Sally Cope leads strategic industry initiatives at Tourism Australia, leveraging over 35 years’ experience to drive growth and elevate visitor experiences. Renowned for her expertise in industry relations, Sally is instrumental in ensuring ATDW delivers value for tourism businesses across the nation.
Brendan McClements
ATDW Board Member
Chief Executive Officer, Visit Victoria
Brendan McClements is a highly experienced CEO and strategist whose leadership has shaped Victoria’s standing as a premier global events destination. Brendan contributes diverse strategic experience to ATDW, helping translate industry challenges into actionable outcomes and opportunities for tourism operators across Australia.
Karen Jones
Craig Davidson
ATDW Board Member
Chief Executive Officer, Tourism & Events Queensland
Craig Davidson is a highly respected tourism executive with more than 35 years of leadership spanning hotels, resorts, attractions, and aviation. Known for building dynamic teams and championing regional growth, Craig brings deep operational expertise and a results-driven approach to his role as board member for ATDW.
Erik de Roos
ATDW Board Member
Executive Director - Marketing, South Australian Tourism Commission
Erik de Roos is an award-winning marketing leader known for redefining South Australia’s tourism brand. Erik brings marketing leadership and a focus on business growth and resilience—backed by a keen understanding of what works for real tourism businesses.
Lindene Cleary
ATDW Board Member
Chief Marketing Officer, Tourism Tasmania
Lindene Cleary brings more than 20 years of global marketing expertise to her role as Chief Marketing Officer at Tourism Tasmania and as a board member for ATDW. She’s shaped award-winning campaigns like ‘Come Down For Air’ and ‘Off Season’, combining international perspective with a deep commitment to Tasmania’s visitor economy. At ATDW, Lindene contributes creative leadership and strategic insight, helping to amplify the unique stories of Australia’s destinations and drive collaborative digital growth across the tourism sector.
Suzana Bishop
ATDW Board Member
Chief Executive Officer, NT Department of Tourism & Hospitality
Suzana Bishop brings more than 25 years' experience in the visitor economy, overseeing transformative strategies in tourism, events, and destination development. Her leadership is defined by a commitment to partnerships, governance, and innovation that enhance Australia’s tourism industry.
Jonathan Kobus
ATDW Board Member
Executive Branch Manager, VisitCanberra
Jonathan Kobus brings more than 15 years’ experience in tourism and government to the ATDW board. With a clear focus on strategic partnerships and economic growth, Jonathan’s vision for ATDW is to advance sustainable visitor experiences and collaborative innovation across Australia’s tourism industry.
