Winter-Ready: How to Maximise your Profile's Impact
Build trust from the ground up.
Update seasonally, reviewing every detail.
Seasonal profile updates signal to travellers - and search engines - that your information is current and relevant. So, ensure every section - from your product name and location to your website, and winter trading hours - is accurate and consistent. This is your foundation for trust and visibility.
Shape a new seasonal narrative.
Use seasonally relevant content that not only inspires, but also converts. Lean into storytelling across your profile, website, and social channels - with your Unique Selling Proposition (USP) the thread that ties every story together.
Showcase seasonal offerings.
Do you offer something special during the cooler months? Refresh your profile to reflect the unique charm and offerings of winter. Showcase any winter-only experiences, such as truffle hunting or stargazing, prominently in your product description and support them with high-quality images and videos. This approach ensures your profile is both engaging and optimised for winter travellers seeking unique experiences.
Craft a compelling, seasonally relevant description.
Craft a compelling, seasonally relevant product description that puts your Unique Selling Points (USPs) front-and-centre. Highlight what makes your business stand out during winter - whether it’s being the only eco-lodge with fireside storytelling or offering exclusive winter wildlife tours.
Use vivid, descriptive language and incorporate keywords like “cosy winter escapes” or “alpine adventures” to capture seasonal search traffic and reinforce your USPs.
Bring winter to life with captivating visual content.
Bring winter to life by weaving captivating visual content throughout your profile and digital channels. When you showcase your unique selling points through high-quality, distinctive visual content, you not only capture attention but also set your business apart in a crowded market. Remember, video content, in particular, is a powerful tool - generating up to 1200% more shares than text and images combined.
Drive urgency & cut-through.
Add a limited-time offer.
By adding a value-add offer or deal, you're giving travellers a reason to book now, not later. It also helps your business rise above the noise and capture attention when it matters most. Deals uploaded through your profile are distributed across our distributor websites, giving you added exposure and real cut-through in a crowded market.
This doesn't need to be a discount. Consider adding value with thoughtful extras such as complimentary hot chocolate, cosy welcome packages, curated seasonal food trails, late check-outs, winter wellness packages, fireside feasts or winter tasting menus. Use phrases like 'only available this winter' to create urgency.
More ways to win over winter wanderers.
- Optimise for local search: Incorporate location-specific keywords throughout your profile and website. Create content that answers the questions winter travellers who may be travelling to your area are asking right now.
- Collaborate locally & bundle up for greater impact: Partner with neighbouring businesses to create bundled experiences, like 'Winter Indulgence Weekends' and cross-promote through your ATDW profiles as well as your own channels for expanded reach.
- Showcase shared experiences: Amplify authenticity and build trust by featuring user-generated content from your guests through your own channels - there’s nothing more compelling than real travellers sharing their own winter moments at your destination. You can also add user-generated content to your ATDW profile, but you will need to make sure you have the necessary approvals first.
- Respond rapidly & with warmth: Request reviews from guests who’ve enjoyed your winter offerings, and respond warmly (and promptly) to every review. Weave your USPs into your responses to reinforce what makes your business unique.