Unlocking Opportunities through your State or Territory Tourism Organisation
For tourism businesses, online visibility is the key to boosting your bottom line. Today, that path runs directly through ATDW - our industry’s digital foundation, linking your business to a powerful network of State and Territory Tourism Organisations (STOs).
By joining ATDW, you’re not just creating another online profile. You’re plugging into a national ecosystem designed to amplify your reach. Your business profile is automatically distributed across major national, State and Territory consumer websites, including:
- Australia.com
- Queensland.com
- VisitNSW.com
- VisitVictoria.com
- NorthernTerritory.com
- SouthAustralia.com
- WesternAustralia.com
- VisitCanberra.com.au
- DiscoverTasmania.com.au
Collectively, these platforms attract tens of millions of visitors each year, dramatically increasing your chances of connecting with both domestic and international travellers.
Why ATDW matters for your business.
Each Australian STO draws their product information directly from ATDW. This means that having a profile ensures your business is visible wherever travellers are searching. Without an ATDW profile, your business may be overlooked by your STO and you may miss out on significant digital opportunities they provide.
STO opportunities for tourism businesses.
Here's what you could unlock by connecting with your STO through ATDW:
- Automatic Digital Visibility: Your business is showcased across high-traffic STO consumer websites and Australia’s national tourism platforms, dramatically increasing your reach with a single profile. Benefit from the innovative and highly visible STO marketing activities at little or no cost.
- Inclusion in STO-Led Marketing Campaigns: STOs use ATDW as their trusted source for campaign content. In most cases, STOs prioritise ATDW-listed businesses, and publish ATDW's deals and offers as a direct and measurable call to action (CTA) for their digital marketing initiatives.
- Access to Familiarisation (Famil) Trips and Media Opportunities: Your STO looks to ATDW-listed businesses for trade, media, and influencer famils - opening the door to digital advocacy, editorial coverage, and valuable distribution partnerships.
- Participation in Industry Events and Training: Your STO offers exclusive access to workshops, networking events, and professional development programs, helping you stay ahead of industry trends and sharpen your competitive edge.
- Eligibility for Grants and Business Support: STOs may prioritise ATDW-listed businesses - or in many cases require businesses to have an ATDW profile to qualify - for grants, funding, and business support programs.
- Enhanced Search and Booking Opportunities: With AI and digital search now shaping traveller behaviour, an ATDW profile ensures your business is optimised for discovery and direct bookings, wherever travellers are planning their next trip.
- Priority for Editorial and Storytelling Features: STOs and Tourism Australia regularly feature and publish links to ATDW-listed businesses in blogs, newsletters, and social media campaigns - amplifying your unique story to a wider audience.
- Seamless Content Updates: Manage your business details in one place and see updates reflected instantly across your STO website - saving time and ensuring your information is always accurate and consistent.
"By joining ATDW, you’re building the foundations for sustainable growth, stronger STO connections, and long-term success."
ATDW & STOs: working together for your business.
ATDW was established in 2001 by Australia’s eight official STOs and Tourism Australia to market, assist, and support operators like you. Today, we still work hand-in-glove with your STO to ensure your business is always supported by people who understand your region and your goals.
By joining ATDW, you’re not just ticking a box. You’re laying the groundwork for future growth, broader reach, and greater resilience. Whether you’re seeking more bookings, aiming for inclusion in high-profile campaigns, want to be published on your STO site, or wanting to strengthen your industry connections, ATDW is your key to unlocking these opportunities.