Tailoring ATDW Content to Enhance User Experience & Engagement
Why tailored content drives results.
Generic profiles can overwhelm and frustrate users. When your platform presents content that’s relevant - whether that’s local events, accessible accommodation, or themed travel experiences - you increase engagement, build trust, and drive more bookings.
The ATDW API
Flexible content delivery for every audience.
ATDW’s API is built with flexibility in mind, allowing distributors to:
Curate by category and type.
Select the categories most relevant to your audience - accommodation, attractions, tours, events, food and drink, transport, and more. Dig deeper into each category to provide even more customisation for your audience, such as B&Bs or farm stays within the accommodation category, or specific event types.
Refine by features, attributes and accreditations.
Select and Highlight profiles with specific attributes or features that meet specific needs, such as pet-friendly accommodation, accessible venues, or businesses with sustainability credentials. This ensures your users see options that genuinely match their requirements.
Target by location.
Present content that’s specific to a state, region, town, or even a set radius from a landmark. This is ideal for regional platforms or apps that want to keep experiences hyper-local.
Showcase seasonal and themed experiences.
Easily adjust your content to feature seasonal events, festivals, or themed journeys - keeping your platform fresh and relevant all year round.
Prioritise bookable profiles.
Filter for profiles that offer instant booking, helping you drive conversions and maximise value for your users.
"Tailoring content isn’t just a nice-to-have; it’s essential for delivering value to your customers and standing out in a crowded market."
Practical examples.
- A regional tourism website can automatically display only local operators, events, and attractions, ensuring visitors see what’s happening nearby.
- A business travel platform can filter for accommodation with Wi-Fi, conference facilities, and parking, saving time for corporate travellers.
- A sustainable travel portal can showcase only eco-certified businesses and experiences, appealing to environmentally conscious travellers.
- An accessibility-focussed website or app can show only profiles that cater for travellers with access needs.
- A tourism business or event can showcase complementary nearby products and experiences to enhance a visitor experience and encourage longer stays.
Seamless integration.
ATDW content, natively on your platform.
One of ATDW’s key advantages for distributors is the ability to integrate quality-assured tourism content directly and natively into your own website or digital channels. Through our API, you can display up-to-date local tourism businesses, events, and experiences as part of your site’s existing design and navigation. Meaning no clunky redirects or mismatched branding.
This means your users enjoy a unified experience:
- Consistent Look and Feel: ATDW content can be customised to match your branding, layout, and user interface, ensuring visitors feel like they’re engaging with your platform, rather than a third-party feed.
- Real-Time Updates: As operators update their profiles in ATDW, those changes are reflected instantly on your site, so your audience always sees the latest information without manual intervention.
- Enhanced Engagement: By embedding our content natively, you keep users on your site longer, increase engagement, and support a seamless journey from discovery through to booking.
Whether you’re building a regional tourism portal, a niche travel platform, or a city guide, ATDW’s integration options ensure your visitors enjoy a smooth, professional experience - while you benefit from centralised, quality-assured content that’s always up to date.
