Powerhouse Parramatta Opening Festival: The Mall Forum: Saturday
Powerhouse Parramatta
Hear from industry leaders and collaborators behind The Mall in a series of conversations co-curated with internationally renowned architectural practice OMA.
The Gruen Legacy: A conversation exploring the origins and evolution of the modern shopping mall and the people behind its invention. Featuring Peggy Gruen, the daughter of pioneering retail designers Victor Gruen and Elsie Crawford, alongside Debra Gerod, partner at Gruen Associates, who trace the firm's early projects and influences.
The Shape of The Mall: OMA and Powerhouse share the concepts of Desire, Arcade, Transaction, Ideal City and Forum that have shaped The Mall. A conversation between OMA's David Giannotten, Gabriel Duarte, Sylvia Chan and Powerhouse curators Keinton Butler and Cara Stewart.
Shopping Behaviours: Retail environments are designed to shape movement, encourage engagement and support commercial performance. Featuring former Scentre Group principal designer Frank Alvarez, OMA Senior Architect Gabriel Duarte and David Jones Head of Creative Ross Sabatini, this conversation will reveal design strategies used to influence consumer behaviour.
Parra Reunited | Talk & Screening: 25 years on from the release of the film PARRA, documentary filmmaker Mitzi Goldman, now co-founder and CEO of Documentary Australia, brings the subjects of her film back together to discuss the project and how their lives and Parramatta Westfield have changed. The talk will be followed by a screening of the film.
