The ATDW website has had a makeover.

But our commitment to Australian tourism is as strong as ever.

Home
Attraction

National Wool Museum, Geelong

Located in a beautifully restored 1872 bluestone woolstore near Geelong’s waterfront, the Museum is a vibrant and inclusive gathering place. Here history, wool, fibre, textiles, science, fashion, handcraft and art come together. Aligned with Geelong’s UNESCO City of Design designation, the National Wool Museum explores 60,000 years of human endeavour and industry of the region. From Australia’s first Nations living culture and heritage to the emerging and advanced industries of today. The Museum has two curated galleries and regular travelling exhibitions from Australian and International museums including Wildlife Photographer of the Year from the Natural History Museum, London. Award-winning exhibition, On the Land: our story retold is a modern museum experience which will help visitors connect with the land and generations of those who lived on these lands before. The museum takes you on a journey by exploring Wadawurrung Country, a history of farming, land management practices and innovations in the wool industry. While at the Museum you can also indulge yourself with a visit to the National Wool Museum Shop for the highest quality woollen garments and speciality gifts. The Museum is easily accessible by car, train and Port Philip Ferries. Metered street parking is available in town and the waterfront.
National Wool Museum Geelong
Wadawurrung Country Exhibit with Corrina Eccles
A man and child at the Factory Gallery
Two children holding two rolls of yarn and a woman seated with them at the National Wool Museum
A woman shopping at the National Wool Museum
Social
Location and Directions26 Moorabool Street Geelong Victoria 3220 Australia
Indicative Prices
$8 to $40
Adult $13. Concession $10. Child $8. Family: $40 (two adults and up to four children). Group admissions: $11 per person, 15+ people. These prices are valid for 2025/26 financial year. There is no fee to enter and browse the Museum Shop. Contact them for private group tours.
Product Types
  • Galleries, Museums and Collections
  • Historical Sites and Heritage Locations
Facilities
  • Coach Parking
  • Conference/Convention Facilities
  • Enquiry Desk
  • Family Friendly
  • Gallery / Museum
  • Non Smoking
  • Parents Room
  • Public Toilet
  • Shop / Gift Shop
Accessibility
  • Actively welcomes people with access needs.