Expand Your Destination Marketing impact with ATDW
Digital marketing for destinations has never been more complex - or more critical. The pressure to maintain visibility across multiple channels has intensified. Add shrinking budgets, rising stakeholder expectations, and rapid technological change, and it's clear the stakes have never been higher.
The reality? Many destinations are struggling to keep pace. Managing multi-channel campaigns, measuring meaningful ROI, and standing out in an oversaturated digital marketplace requires resources, expertise, and time that many regions simply don't have. Meanwhile, travellers are making decisions faster than ever, often discovering, researching, and booking within a single digital session.
What if there was a way to simplify your digital strategy while amplifying your reach?
Enter ATDW. A digital platform that transforms the game for Australian destinations. Rather than juggling countless platforms and managing fragmented content strategies, ATDW gives you a central command centre for your digital presence - one that connects directly to the channels travellers trust most.
Solving destination marketing challenges.
Challenge: Managing multiple digital channels.
Instead of updating dozens of websites individually, ATDW lets you manage your destination content in one place and automatically distributes it across our distribution network, which includes your State or Territory Tourism Organisation's (STO) consumer site. One update, maximum reach.
Challenge: Limited marketing budgets.
We provide cost-effective visibility by leveraging existing high-traffic platforms. Your destination gains exposure on sites that collectively attract tens of millions of visitors annually - without the advertising spend typically required to reach these audiences. What's more, creating and publishing your destination profiles is free of charge.
Challenge: Creating and managing digital content.
If you join ATDW as a distributor, you get access to our API, meaning you can pull real-time local business and event profiles directly into your own website or app. We manage operator outreach and quality assurance on your behalf, so you can rest assured your digital channels are always fresh, authentic, and locally relevant without manual updates.
Challenge: Standing out in crowded markets.
We help you tell your unique story through three distinct profile types designed to capture different aspects of your destination's appeal. Read on to discover the different profile types available to destinations.
Three ways to differentiate your destination.
Destination Information profiles: Your digital front door.
Showcase what makes your region unmistakably unique. Feature signature attractions, local stories, and upcoming events while linking directly to local businesses and experiences. Your destination profile helps you tell your destination story in your own words across your STO website and other digital channels.
Journey profiles: Inspire deeper exploration.
Purpose-built for scenic drives, cycling routes, food and wine trails, or themed itineraries, these profiles encourage visitors to explore further and stay longer. Map out routes, promote multi-day experiences, and help visitors discover hidden gems with confidence.
Information Service profiles: Build trust & accessibility.
Put your accredited visitor information centres and key touchpoints on the map. List locations, services, and local expertise to show travellers you're ready to help - building the trust that supports positive visitor experiences and return visits.
Empowering your members for greater impact.
To truly expand your destination’s marketing impact, it’s not just about reaching more visitors - it’s about empowering your members and local tourism businesses to shine. Here’s how ATDW’s features help you do just that:
Highlight members to your audiences.
With ATDW, you can tag, manage, and report on your destination’s members within their profiles. This enables you to give preferential placement or premium exposure to your members across your destination's digital channels, clearly demonstrating the value of membership.
Activate deals that drive results.
ATDW’s Deals & Offers feature lets you launch destination-wide campaigns and highlight special experiences. This helps generate more leads for your operators, encourages bookings, and spreads visitor interest across your region—delivering measurable benefits to your industry.
Grow your membership base.
ATDW’s comprehensive database makes it easy to find new tourism businesses in your area. You can identify and approach these potential members, strengthening your industry network.
Support and develop your industry.
ATDW’s reporting tools help you spot content gaps and focus your support where it’s needed most. You can tailor industry development activities based on real data, and the ATDW team is available to assist with operator training and coaching, ensuring your region’s tourism offering remains competitive and up to date.
By leveraging ATDW, destinations don’t just increase their digital reach -they build stronger, more resilient tourism communities, setting a solid foundation for future growth.