ATDW provides Tourism Operators with a cost effective avenue to increase their digital distribution and online exposure.
By listing a product once in the ATDW database, Tourism Operators benefit from being listed on their State or Territory Tourism organisation’s consumer website. The listing will also be made available to all ATDW distributors who have the option to select products that align with their corporate, sales and marketing strategies. The use of `keywords` in your ATDW listing helps to raise your potential for exposure.
ATDW’s distribution network is made up of a vast and growing number of digital channels (250+) who publish ATDW’s content, including Tourism Australia’s www.Australia.com, a wide range of commercial websites like the popular Australia’s Guide, Regional Tourism Organisations, niche marketers and a growing number of smartphone and tablet applications. A full list of ATDW’s current distributors and details on the content they publish can be found here.
The Statistics dashboard in ATDW-Online displays your listings performance across the ATDW distribution network in terms of page views which have been generated.
Below is an example of a typical tourism product listed with ATDW (Product name not revealed for privacy reasons).
ATDW are working on further improvements to the statistical data that we hope to provide to tourism operators.