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The Complete Tourism e-kit	Tutorial No.	Reading Time	Click to Download	Click to View Video
The Tourism e-kit This download will deliver you with all the tutorials detailed below in one document.		15 Hours	14831KB	N/A

The basics What can I benefit from the internet and how do I use it to my advantage.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Internet: Planning my success Find out how travellers book online and what to do to be successful online	1	15 mins	519KB	http://www.youtube.com/embed/syhk4-OM1Zw
Initial Assessment of My Website A short questionnaire that shows you the health of your website.	2	15 mins	566KB	http://www.youtube.com/embed/gCBfMGAqWvw
Web Strategy; assessment and components This fact sheet will help you assess your e-readiness level	3	25 mins	1401KB	http://www.youtube.com/embed/WTfNubB7W5o
Web strategy; cost and timings How much does it cost to have a successful online strategy	4	25 mins	397KB	http://www.youtube.com/embed/6SwI7ZLRqTo
Finding a good web professional There are many out there but who are the good ones	5	25 mins	1363KB	http://www.youtube.com/embed/A9b6l12dRuc
Planning for a new website Essential steps when planning a new website or re-designing	6	5 mins	712KB	http://www.youtube.com/embed/yr2kRHbBz_o
Email best practices What is the email etiquette	7	10 mins	450KB	http://www.youtube.com/embed/uGwn9MV1m-s
Online Etiquette This tutorial outlines best practices for maintaining a professional presence online.	7A	15 mins	317KB	Coming Soon!
National Broadband Network (NBN) This tutorial explains the NBN and how it will benefit your business	7B	10 mins	379KB	Coming Soon!

Website Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great online presence	Tutorial No.	Reading Time	Click to Download	Click to View Video
Registering a domain name 101 Where to go and comparisons	8	15 mins	367KB	http://www.youtube.com/embed/-tRSh_lh-bE
Domain name: advanced Re-directing pages and more	9	10 mins	321KB	http://www.youtube.com/embed/9CWpwWTWNvI
Organising hosting for my site Who will mind your website in cyberspace	10	20 mins	446KB	http://www.youtube.com/embed/Gb9Jzdsyrj8
The Internet, web 2.0 and the tourism industry Learn what Web 2.0 means and the key considerations for your website	11	20 mins	938KB	http://www.youtube.com/embed/TNw0YRrurLg
Target market 101 Put yourself in a traveller's shoes	12	25 mins	742KB	http://www.youtube.com/embed/F4hsYorDF5w
Website 101: visual design and content Essentials for a great looking website	13	15 mins	1164KB	http://www.youtube.com/embed/bQwVL8_H-jg
Website 101: usability and technology Essentials for an easy to use website	14	15 mins	508KB	http://www.youtube.com/embed/Lz22qhwv73o
What is a content management system? The fundamentals of a good CMS and how it saves you time	15	10 mins	453KB	http://www.youtube.com/embed/F8rgQPrC2tU
Images 101 Basics of creating and using images	16	15 mins	517KB	http://www.youtube.com/embed/cSeP_qiC4Kg
Video for your website Create an effective short video for your website	16A	40 mins	1032KB	http://www.youtube.com/embed/oWOnILau0ak
Mobile Technology for Tourism  Mobile technology is fast becoming vital for tourism business. This tutorial explains how travellers are using smart phones and how you can meet their needs.	17	25 mins	642KB	Coming Soon!
Mobile Technology for Tourism - advanced Mobile technology is fast becoming vital for tourism businesses. This tutorial expands on the Mobile Technology for Tourism Tutorial, with practical advice for all Tourism Businesses.	17A	25 mins	729KB	Coming Soon!
Website, Mobile site or Mobile Application? Here we explain the differences between the three and how to use them in your business.	17B	25 mins	741KB	http://www.youtube.com/embed/WCO5I6S2rZU
Responsive Design for Web and Mobile Web design for mobile devices is becoming critically important for all tourism businesses. A responsively designed site will scale to the device the traveler is using. This tutorial is must read for anyone considering a new website or a website redesign.	17C	20 mins	866KB	Coming Soon!
Security and backups Don't lose your online materials	18	15 mins	404KB	http://www.youtube.com/embed/NcRubiKSkUI

Search engine optimisation (SEO) It's not good having a great website that no one can find. Discover the keys to being found on search engines.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Search engines 101 How search engines work	19	10 mins	367KB	http://www.youtube.com/embed/aN-WqqMW4oI
Critical components of optimising a website Successfully optimise your website	20	25 mins	1081KB	http://www.youtube.com/embed/4I98Kg_pHCs
Keywords How key are keywords and how to use them for your website	21	20 mins	493KB	http://www.youtube.com/embed/GswS1HTNcj8
Understanding inbound links to my site Types of inbound links and what influences their value	22	20 mins	412KB	http://www.youtube.com/embed/7B1W0AR8gyk
Sourcing inbound links Looking for links to your website and how to find them	23	20 mins	623KB	http://www.youtube.com/embed/4g00Iw_WlDs
Travel and Tourism links Sites that could provide relevant inbound links to your website	23A	10 mins	346KB	http://www.youtube.com/embed/kSB8j93n1Fk

E-marketing This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.	Tutorial No	Reading Time	Click to Download	Click to View Video
Bringing people to my site with e-marketing Once your site is optimised it's time to bring people to your site	24	15 mins	423KB	http://www.youtube.com/embed/lGZBYe89C1U
Converting a Prospect Convert a guest to your website into a sales prospect	24A	10 mins	386KB	http://www.youtube.com/embed/3wWAt9Hjc18
Email marketing The steps and protocols around email marketing	25	15 mins	462KB	http://www.youtube.com/embed/YNNKF_YS328
Pay per click 101 Search engine marketing and how is it cost-effective	26	10 mins	594KB	http://www.youtube.com/embed/ScbeVR5IemU
Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign	27	25 mins	590KB	http://www.youtube.com/embed/4XzzBmtt1iU
Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool	31	15 mins	411KB	http://www.youtube.com/embed/RGYo_tSFirM
Tourism Exchange Australia Selling your inventory online through TXA	32	15 mins	599KB	http://www.youtube.com/embed/FPQRIEqFNEk
Google Tools Review different Google tools and how to use them	33	25 mins	531KB	http://www.youtube.com/embed/SscpcQdtFC4

Online Booking This module covers the basics of what online bookings are as well as how to sell your product online.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Online booking systems 101 What are they?	34	25 mins	416KB	http://www.youtube.com/embed/bjBTMWLjwsU
Online booking systems: advanced Using booking systems and which ones to use	35	20 mins	1026KB	http://www.youtube.com/embed/cJ4ZhgAMmhM

Analysis and statistics Gain valuable insight into who is visiting your website and when.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Tracking and reporting Finding out what traffic you are getting to your website	36	10 mins	489KB	http://www.youtube.com/embed/8GKWDaDn3UA
Google Analytics Gaining perspective through Google statistics tool	37	20 mins	406KB	Coming Soon!

Online Distribution Find out what online distributions are and the many channels that are available to you	Tutorial No.	Reading Time	Click to Download	Click to View Video
Online Distribution 101 Getting a handle on tourism distribution, commissions and channel managers can be a bit daunting, but once you read this tutorial it will become easier.	38	40 mins	583KB	http://www.youtube.com/embed/A8G54KL2tQc
Online Distribution Advanced Compare online distribution channels and work out what is best for your business.	39	20 mins	339KB	http://www.youtube.com/embed/l6TFiSOx3dE
Online Travel Agents - 101 This tutorial explains the role of Online Travel Agents and how to work with them.	39a	15 mins	546KB	Coming Soon!
Online Travel Agents - Advanced Profiles of Key Players This tutorial provides detailed profiles of Online Travel Agents	39b	25 mins	561KB	Coming Soon!

Social Media Learn about daily deal websites and what to pay attention to successfully use them for your tourism business	Tutorial No.	Reading Time	Click to Download	Click to View Video
Social media for tourism What networks should you join and why	40	20 mins	604KB	http://www.youtube.com/embed/zPef8obIiqk
Managing multiple social media accounts Here we explain how to manage several social media accounts in the one place	40A	20 mins	667KB	http://www.youtube.com/embed/ZU9eSAAtv_Q
Group Buying & Daily Deal Sites - Overview This tutorial explains how deals and discount voucher promotion websites work and will help you decide whether they can benefit your tourism business	41	20 mins	690KB	http://www.youtube.com/embed/s19V5VDILgw
Group Buying & Daily Deal Sites - Profiles of key players This tutorial provides detailed information on key players	41A	20 mins	462KB	Coming Soon!
Online Tourism Communities This tutorial highlights how tourism operators can engage in online communities to grow their knowledge and business	42	15 mins	737KB	http://www.youtube.com/embed/lff9b1Xbvss
Facebook for tourism Learn how to use Facebook as it is the most popular social network with a user base of over 750 million. It is vital for your business to manage a managed Facebook page	43	25 mins	1201KB	http://www.youtube.com/embed/N84YhGFmUwE
Twitter for tourism Twitter is a great tool for business looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character limit you can direct traffic to your business and join in on the conversation	44	25 mins	1442KB	http://www.youtube.com/embed/qDDxAkaeYsw
Online reputation management Managing customer review is imperative in order to not only improve but to simply lift your business' reputation. If you turn a blind eye you risk losing business. This tutorial will provide assistance with assessing and managing your customer reviews.	45	15 mins	826KB	http://www.youtube.com/embed/od-uo0eXTrA
TripAdvisor for tourism TripAdvisor is an excellent tool for tourism business as it allows for strong reputation management. Learn why you should have a TripAdvisor account and how to set up	46	25 mins	1072KB	http://www.youtube.com/embed/t5Y1uRS8VV0
YouTube and video hosting sites Videos should form a key part of your online strategy. This tutorial covers the different sites allowing you to host your videos and market your business online	47	25 mins	1341KB	http://www.youtube.com/embed/RA5ZqWGbkYA
Flickr and photo hosting sites Learn which sites to use to give more exposure to your photos, how to optimise them for search and what an image strategy entails	48	35 mins	1455KB	http://www.youtube.com/embed/eE6u1P5sZHQ
Blogging for tourism Blogging is one of the most effective forms of e-marketing. This tutorial reviews what blogs are, and provide guidance on how to embrace blogging for your business	49	30 mins	1270KB	http://www.youtube.com/embed/YP58pEqZp6c

Working digitally in China In these tutorials we examine how to do business online in China.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Online in China - Introduction In this tutorial we look at why the Chinese market is so important and how to start.	50	35 mins	1.6KB	http://www.youtube.com/embed/HWDpvg6n4VQ
Online in China - Developing a Chinese Website Considerations in developing an effective Chinese website.	51	20 mins	728KB	http://www.youtube.com/embed/iejOO0fCOyo
Online in China - Search Engines How Chinese search engines differ from Western ones and tips for optimisation.	52	15 mins	887KB	http://www.youtube.com/embed/6kXCyzJWdLc
Online in China - Social Media Engaging with Chinese Internet users through social media platforms.	53	20 mins	1.3KB	http://www.youtube.com/embed/VnHIIkYSF4g
Online in China - Next Steps This tutorial provides an overview of potential strategies to effectively engage with Chinese consumers online to take advantage of the huge potential of this rapidly growing market	54	25 mins	492KB	Coming Soon!

Glossary Explanation of the terminology and acronyms used throughout the tutorials.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Glossary Terminology and acronyms			355KB

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