Tourism Exchange Australia

Overview

ATDW and V³ have formed an alliance to provide the Australian tourism industry with a combination of the current services offered by the ATDW and V³. This alliance will deliver a national, inclusive booking exchange called Tourism Exchange Australia (TXA).

The ATDW collects tourism content from all Australian States and Territories and publishes it on multiple websites while V³ enables consumers to book the product immediately. The TXA will connect both the ATDW and V³Travel systems and services to deliver a comprehensive suite of online, bookable Australian tourism products to consumers via ATDW's licensed distributors.

TXA is an inclusive booking exchange that incorporates inventory and pricing from multiple booking systems and then distributes it widely to various websites. TXA offers distributors and operators the opportunity to increase their sales and provides consumers with the ability to source high quality tourism content and book it securely online.

Please see the TXA Press Releases or view this presentation for more information.

Key Points

• ATDW will continue in its current role in providing high quality content and images for publishing on licensed distributor websites
• V³ offers a complementary technology that enables the consumer access to inventory from the tourism industry including accommodation, tours, events and attractions
• TXA brings all tourism industry parties together on an integrated platform to provide consumers with a seamless booking experience as well as high quality tourism information and images
• TXA will integrate inventory and pricing held in other systems and make it available for use by distributors
• ATDW distributors that integrate TXA services will start coming online in the first quarter of 2008

Benefits to Operators
Tourism operators who use TXA will be provided with many benefits. Please see the list below for a sample of the benefits operators can receive:

• Ability to select the distributors you wish to book your product
• View the Terms and Conditions and Commercial Terms before agreeing to the contract (opting in)
• Stop participating (opt out) at any time
• Customise your rates for different distributors
• Increase the exposure of your products in new markets
• Receive money immediately upon booking into your nominated bank account
• Always remain in control of your own inventory

For more operator information, please click here.

Benefits to Distributors
TXA provides distributors with many benefits including:

• Consumers will be guided from "look" to "book" in a seamless process
• Current consumer experience will be enhanced by facilitating end-to-end transactions
• Includes tours, attractions and events, not just accommodation
• Access to the depth and breadth of Australian product with bookability
• Ability to set your Terms and Conditions and commissions. Operators have the option to accept or decline your offer
• Potential to generate additional revenue source from your website
• Commissions will be automatically deposited into your nominated bank account

For more distributor information, please click here.

For more information on booking systems, see the TXA Booking Systems page.