Tourism Exchange Australia
Overview
ATDW and V3
have formed an alliance to provide the Australian tourism industry with a combination of the
current services offered by the ATDW and V3. This alliance will deliver
a national, inclusive booking exchange called Tourism Exchange Australia (TXA).
The ATDW collects tourism content from all Australian States and Territories
and publishes it on multiple websites while V3 enables consumers to book the
product immediately. The TXA will connect both the ATDW and V3Travel systems
and services to deliver a comprehensive suite of online, bookable Australian
tourism products to consumers via ATDW's licensed distributors.
TXA is an inclusive booking exchange that incorporates inventory and pricing from
multiple booking systems and then distributes it widely to various websites.
TXA offers distributors and operators the opportunity to increase their sales
and provides consumers with the ability to source high quality tourism content
and book it securely online.
Please see the TXA Press Releases or
view this presentation for more information.
Key Points
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ATDW will continue in its current role in providing
high quality content and images for publishing on licensed distributor websites |
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V3 offers a complementary technology that enables the
consumer access to inventory from the tourism industry including accommodation,
tours, events and attractions |
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TXA brings all tourism industry parties together on an
integrated platform to provide consumers with a seamless booking experience as
well as high quality tourism information and images |
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TXA will integrate inventory and pricing held in other
systems and make it available for use by distributors |
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ATDW distributors that integrate TXA services will
start coming online in the first quarter of 2008 |
Benefits to Operators
Tourism operators who use TXA will be provided with many benefits.
Please see the list below for a sample of the benefits operators can receive:
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Ability to select the distributors you wish to book
your product |
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View the Terms and Conditions and Commercial Terms
before agreeing to the contract (opting in) |
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Stop participating (opt out) at any time |
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Customise your rates for different distributors |
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Increase the exposure of your products in new markets |
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Receive money immediately upon booking into your nominated bank account |
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Always remain in control of your own inventory |
For more operator information, please
click here.
Benefits to Distributors
TXA provides distributors with many benefits including:
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Consumers will be guided from "look" to
"book" in a seamless process |
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Current consumer experience will be enhanced
by facilitating end-to-end transactions |
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Includes tours, attractions and events,
not just accommodation |
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Access to the depth and breadth of Australian
product with bookability |
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Ability to set your Terms and Conditions and commissions.
Operators have the option to accept or decline your offer |
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Potential to generate additional revenue source
from your website |
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Commissions will be automatically deposited into your
nominated bank account |
For more distributor information, please
click here.
For more information on booking systems, see the
TXA Booking Systems page.
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