Tourism e-kit

Welcome to the Tourism e-kit. This online tourism education e-kit is an initiative of the National Online Strategy Committee and is funded by all Australian State and Territory tourism offices. This e-kit is a comprehensive, professionally produced, series of easy to consume tutorials about online marketing for tourism operators.

The e-kit is a complete suite of tutorials that covers everything from the basics of developing a good web site to the more complex issues of Google ad words, search engine marketing and online product distribution.

As a tourism operator you can access a wealth of knowledge about how to maximise your online marketing opportunities.

Benefits of this e-kit include:

  • Get smarter e-marketing knowledge through step-by-step lessons
  • Find out what resources are available to you
  • Gain a greater understanding of ATDW
  • Find out what TXA is and its benefits

We recommend you read all tutorials to gain a terrific insight into the opportunities for your business in the online digital environment.

We guarantee you will learn something new! Enjoy!

How to access the Tourism e-kit
Because the e-kit has been funded by all State and Territory tourism offices the e-kit is available to tourism operators free of charge and you can download it now.

If you have a fast internet connection and available bandwidth use the link below to download the entire program. Or you may download each tutorial individually based on your area of interest, download availability or time available.

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Got a few minutes? We would like to know if you find the Tourism e-kit valuable. Please provide us with some feedback.

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The complete Tourism e-kit Tutorial Ref No. Estimated Review Time
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Complete Tourism e-kit
This download will deliver you all the tutorials detailed below in one document
11 Hours
6.83Mb

The basics
What can I benefit from the internet and how do I use it to my advantage.
Tutorial Ref No. Estimated Review Time
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Internet: Planning my success
Find out how travellers book online and what to do to be successful online
1 15 mins
277Kb
Initial Assessment of my website
A short questionnaire that shows you the health of your website.
2 15 mins
249Kb
Web Strategy; assessment and components
This fact sheet will help you assess your e-readiness level.
3 25 mins
569Kb
Web strategy; cost and timings
How much does it cost to have a successful online strategy
4 25 mins
223Kb
Finding a good web professional
There are many out there but who are the good ones
5 25 mins
323Kb
Planning for a new website
Essential steps when planning a new website or re-designing
6 5 mins
220Kb
Email best practices
What is the email etiquette
7 10 mins
686Kb
Website
Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.
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Registering a domain name 101
Where to go and comparisons
8 15 mins
216Kb
Domain name: advanced
Re-directing pages and more
9 10 mins
159Kb
Organising hosting for my site
Who will mind your website in cyberspace
10 20 mins
215Kb
The Internet, web 2.0 and the tourism industry
Learn what Web 2.0 means and the key considerations for your website
11 20 mins
390Kb
Target market 101
Put yourself in a traveller's shoes
12 25 mins
455Kb
Website 101: visual design and content
Essentials for a great looking website
13 15 mins
320Kb
Website 101: usability and technology
Essentials for an easy to use website
14 15 mins
234Kb
What is a content management system?
The fundamentals of a good CMS and how it saves you time
15 10 mins
174Kb
Images 101
Basics of creating and using images
16 15 mins
498Kb
Images: going online
Includes and legalities and tips around using images online
17 25 mins
510Kb
Security and backups
Don't lose your online materials
18 15 mins
301Kb
Search engine optimisation
It's not good having a great website that no one can find. Discover the keys to being found on search engines.
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Search engines 101
How search engines work
19 10 mins
206Kb
Critical components of optimising a website
Successfully optimise your website
20 25 mins
460Kb
Keywords
How key are keywords and how to use them for your website
21 20 mins
287Kb
Understanding inbound links to my site
Types of inbound links and what influences their value
22 20 mins
223Kb
Sourcing inbound links
Looking for links to your website and how to find them
23 20 mins
347Kb
E-marketing
This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.
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Bringing people to my site with e-marketing
Once your site is optimised it's time to bring people to your site
24 15 mins
194Kb
Email marketing
The steps and protocols around email marketing
25 15 mins
231Kb
Pay per click 101
Search engine marketing and how is it cost-effective
26 10 mins
244Kb
Setting up a PPC campaign with Google AdWords
Gives you knowledge required to set up a PPC campaign
27 25 mins
373Kb
Social media for tourism
What networks should you join and why
28 15 mins
363Kb
Customer reviews and TripAdvisor
The critical steps understanding reviews
29 15 mins
410Kb
Blogging
How to embrace blogging for your business
30 25 mins
397Kb
Australian Tourism Data Warehouse
Taking advantage of the government's online marketing tool
31 15 mins
244Kb
Tourism Exchange Australia
Selling your inventory online through TXA
32 15 mins
317Kb
Google Tools
Reviews different Google tools and how to use them
33 25 mins
432Kb
Online Booking
This module covers the basics of what online bookings are as well as how to sell your product online.
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Online booking systems 101
What are they?
34 25 mins
208Kb
Online booking systems: advanced
Using booking systems and which ones to use
35 20 mins
279Kb
Analysis and statics
Gain valuable insight into who is visiting your website and when
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Tracking and reporting
Finding out what traffic you are getting to your website
36 10 mins
253Kb
Google Analytics
Gaining perspective through Google statistics tool
37 20 mins
243Kb
Glossary
Explanation of the terminology and acronyms used throughout the tutorials.
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Glossary
Terminology and acronyms



191Kb



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