Welcome to Tourism e-kit

The Tourism e-kit is designed to assist tourism operators to make the most of opportunities the internet provides. We understand that you are all busy individuals with limited time available. So we have developed a series of simple tutorials to quickly give you the skills and knowledge to make informed decisions on this important area of your business.

The highly successful Tourism e-kit has been downloaded over 150,000 times from our website and is also available from most State Tourism Organisations corporate websites. An initiative of the National Online Strategy Committee the Tourism e-kit is funded by all Australian State and Territory tourism offices.

Getting the most from the Tourism e-kit

With most tutorials now being available on video the time required for you to understand and absorb the information will be less. To get the most from the e-kit we recommend that you watch the video whilst reading the related tutorial. The written tutorials provide valuable complementary detailed information and useful checklists.

The e-kit covers a wide range of subjects from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

  • Get step-by-step lessons on e-marketing
  • Find out what resources are available to you
  • Gain a great understanding of the ATDW
  • Find out what TXA is and its benefits

How to access the Tourism e-kit

The e-kit is completely free and can be downloaded in print or video format below. You can download each tutorial individually or the entire e-kit as a single file.

We would appreciate your feedback

We would like to know if you find the e-kit valuable. Please provide us with some Feedback.

Would you like to receive Tourism e-kit updates?

If you would like to receive updates whenever the Tourism e-kit changes please email us and we will add you to our Tourism e-kit Update mailing list.

Would you like to be listed on ATDW?

Is your product being promoted through ATDW's multiple distributor websites? List on the ATDW database.

Would you like to purchase a printed version?

Printed and bound copies of the e-kit can be purchased online at reasonable price on the TAFE SA web site. Visit their site at Visit TAFE SA for further details.

 

The complete Tourism e-kit Tutorial No. Reading Time Click to Download Click to View Video
Complete Tourism e-kit
This download will deliver you all the tutorials detailed below in one document
11 Hours
8.29MB
N/A

The basics
What can I benefit from the internet and how do I use it to my advantage.
Tutorial No. Reading Time Click to Download Click to View Video
Internet: Planning my success
Find out how travellers book online and what to do to be successful online
1 15 mins
620KB
Initial Assessment of my website
A short questionnaire that shows you the health of your website.
2 15 mins
224KB
Web Strategy; assessment and components
This fact sheet will help you assess your e-readiness level.
3 25 mins
547KB
Web strategy; cost and timings
How much does it cost to have a successful online strategy
4 25 mins
204KB
Finding a good web professional
There are many out there but who are the good ones
5 25 mins
310KB
Planning for a new website
Essential steps when planning a new website or re-designing
6 5 mins
308KB
Email best practices
What is the email etiquette
7 10 mins
666KB
Website
Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.
Tutorial No. Reading Time Click to Download Click to View Video
Registering a domain name 101
Where to go and comparisons
8 15 mins
200KB
Domain name: advanced
Re-directing pages and more
9 10 mins
144KB
Organising hosting for my site
Who will mind your website in cyberspace
10 20 mins
209KB
The Internet, web 2.0 and the tourism industry
Learn what Web 2.0 means and the key considerations for your website
11 20 mins
373KB
Target market 101
Put yourself in a traveller's shoes
12 25 mins
433KB
Website 101: visual design and content
Essentials for a great looking website
13 15 mins
308KB
Website 101: usability and technology
Essentials for an easy to use website
14 15 mins
223KB
What is a content management system?
The fundamentals of a good CMS and how it saves you time
15 10 mins
161KB
Images 101
Basics of creating and using images
16 15 mins
488KB
Video for your website
Create an effective short video for your website
16a 40 mins
826KB
Images: going online
Includes and legalities and tips around using images online
17 25 mins
497KB
Security and backups
Don't lose your online materials
18 15 mins
287KB
Search engine optimisation (SEO)
It's not good having a great website that no one can find. Discover the keys to being found on search engines.
Tutorial No. Reading Time Click to Download Click to View Video
Search engines 101
How search engines work
19 10 mins
187KB
Critical components of optimising a website
Successfully optimise your website
20 25 mins
443KB
Keywords
How key are keywords and how to use them for your website
21 20 mins
277KB
Understanding inbound links to my site
Types of inbound links and what influences their value
22 20 mins
205KB
Sourcing inbound links
Looking for links to your website and how to find them
23 20 mins
331KB
E-marketing
This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.
Tutorial No. Reading Time Click to Download Click to View Video
Bringing people to my site with e-marketing
Once your site is optimised it's time to bring people to your site
24 15 mins
174KB
Converting a Prospect
Convert a guest to your website into a sales prospect
24a 10 mins
215KB
Email marketing
The steps and protocols around email marketing
25 15 mins
213KB
Pay per click 101
Search engine marketing and how is it cost-effective
26 10 mins
224KB
Setting up a PPC campaign with Google AdWords
Gives you knowledge required to set up a PPC campaign
27 25 mins
348KB
Social media for tourism
What networks should you join and why
28 15 mins
418KB

P1 / P2
Customer reviews and TripAdvisor
The critical steps understanding reviews
29 15 mins
394KB
Blogging
How to embrace blogging for your business
30 25 mins
381KB
Australian Tourism Data Warehouse
Taking advantage of the government's online marketing tool
31 15 mins
228KB
Tourism Exchange Australia
Selling your inventory online through TXA
32 15 mins
301KB
Google Tools
Reviews different Google tools and how to use them
33 25 mins
409KB
Online Booking
This module covers the basics of what online bookings are as well as how to sell your product online.
Tutorial No. Reading Time Click to Download Click to View Video
Online booking systems 101
What are they?
34 25 mins
245KB
Online booking systems: advanced
Using booking systems and which ones to use
35 20 mins
367KB
Analysis and statistics
Gain valuable insight into who is visiting your website and when
Tutorial No. Reading Time Click to Download Click to View Video
Tracking and reporting
Finding out what traffic you are getting to your website
36 10 mins
229KB
Google Analytics
Gaining perspective through Google statistics tool
37 20 mins
219KB
Online Distribution
Find out what online distributions are and the many channels that are available to you
Tutorial No. Reading Time Click to Download Click to View Video
Online Distribution 101
Gaining perspective through Google statistics tool
38 40 mins
240KB

P1 / P2
Online Distribution Advanced
Compare online distribution channels and work out what is best for your business
39 20 mins
157KB
Glossary
Explanation of the terminology and acronyms used throughout the tutorials.
Tutorial No. Reading Time Click to Download Click to View Video
Glossary
Terminology and acronyms



180KB

Tourism e-kit

Disclaimer
All content on this website [both audio and visual] is protected worldwide by copyright and all other relevant laws. As each business situation is different no responsibility or representation is accepted or given for the use of content on this website and each user should take their own professional advice accordingly.

 
COMPREHENSIVE AND ACCURATE…

"The ATDW provides the most comprehensive, accurate and up to date database there is on Australian tourism. The quality of that database, and the technical support behind it, have been critical in the development of the world first technology PleaseTakeMeToAustralia product. It's extremely cost effective for us and has added immeasurable value to our own business."

Nicholas Joy, Director
PleaseTakeMeToAustralia
www.pleasetakemeto.com/australia

INCREASE IN SALES…

"Since including my business details and website with the Australian Tourism Data Warehouse, I can honestly say that the number of internet enquiries for my business have steadily increased. I could not possibly have achieved the search engine success rate I now enjoy without being linked to the ATDW."

John Donaldson, Owner /Operator
Personally Yours Tours
/www.personallyyourstours.com.au
Australian Tourism Data Warehouse

Gain valuable information about what's happening in the industry as well as the latest advances of online tools and technology that ATDW are producing for you to access.
Digital Spectrum is a newsletter produced quarterly and is filled with hot-off-the-press news about industry trends and events that can maximise your business opportunities and give you the heads up on where Australian tourism is heading. Find out about how to market your product effectively and how to promote and sell your tourism products online.

The newsletter has a readership across all industry segments including our ATDW distributors, operators and tourism web developers.

Click here to sign up to ATDW
Australian Tourism Data Warehouse

Contact Us
 

Australian Tourism Data Warehouse
GPO Box 1117
Level 1, Firhall, 135 Wickham Tce,
Brisbane QLD 4001, Australia.

Phone: 61 7 3112 1760
Email: atdwadministration@atdw.com.au

 

Australian Tourism Data Warehouse Australian Tourism Data Warehouse Australian Tourism Data Warehouse