Tourism e-kit
Welcome to the Tourism e-kit. This online tourism education e-kit is an initiative of the
National Online Strategy Committee and is funded by all Australian State and Territory
tourism offices. This e-kit is a comprehensive, professionally produced, series of easy
to consume tutorials about online marketing for tourism operators.
The e-kit is a complete suite of tutorials that covers everything from the basics of
developing a good web site to the more complex issues of Google ad words,
search engine marketing and online product distribution.
As a tourism operator you can access a wealth of knowledge about how to maximise
your online marketing opportunities.
Benefits of this e-kit include:
- Get smarter e-marketing knowledge through step-by-step lessons
- Find out what resources are available to you
- Gain a greater understanding of ATDW
- Find out what TXA is and its benefits
We recommend you read all tutorials to gain a terrific insight into the opportunities
for your business in the online digital environment.
We guarantee you will learn something new! Enjoy!
How to access the Tourism e-kit
Because the e-kit has been funded by all State and Territory tourism offices
the e-kit is available to tourism operators free of charge and you can download it now.
If you have a fast internet connection and available bandwidth use the link below to
download the entire program. Or you may download each tutorial individually based on
your area of interest, download availability or time available.
We want your feedback
Got a few minutes? We would like to know if you find the Tourism e-kit valuable.
Please provide us with some feedback.
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List on the ATDW database
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The complete Tourism e-kit
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Tutorial Ref No.
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Estimated Review Time
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Click on
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Complete Tourism e-kit
This download will deliver you all the tutorials
detailed below in one document
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11 Hours
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6.83Mb
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The basics
What can I benefit from the internet and how do I use it to my advantage.
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Tutorial Ref No.
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Estimated Review Time
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Internet: Planning my success
Find out how travellers book
online and what to do to be successful online
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1
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15 mins
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277Kb
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Initial Assessment of my website
A short questionnaire that shows you the health of your website.
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2
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15 mins
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249Kb
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Web Strategy; assessment and components
This fact sheet will help you assess your e-readiness level.
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3
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25 mins
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569Kb
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Web strategy; cost and timings
How much does it cost to have a successful online strategy
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4
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25 mins
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223Kb
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Finding a good web professional
There are many out there but who are the good ones
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5
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25 mins
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323Kb
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Planning for a new website
Essential steps when planning a new website or re-designing
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6
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5 mins
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220Kb
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Email best practices
What is the email etiquette
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7
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10 mins
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686Kb
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Website
Creating a website that consumers will want to stay at can be difficult.
Find out some simple steps to making a great website.
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Tutorial Ref No.
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Estimated Review Time
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Registering a domain name 101
Where to go and comparisons
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8
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15 mins
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216Kb
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Domain name: advanced
Re-directing pages and more
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9
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10 mins
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159Kb
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Organising hosting for my site
Who will mind your website in cyberspace
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10
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20 mins
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215Kb
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The Internet, web 2.0 and the tourism industry
Learn what Web 2.0 means and the key considerations for your website
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11
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20 mins
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390Kb
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Target market 101
Put yourself in a traveller's shoes
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12
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25 mins
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455Kb
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Website 101: visual design and content
Essentials for a great looking website
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13
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15 mins
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320Kb
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Website 101: usability and technology
Essentials for an easy to use website
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14
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15 mins
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234Kb
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What is a content management system?
The fundamentals of a good CMS and how it saves you time
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15
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10 mins
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174Kb
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Images 101
Basics of creating and using images
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16
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15 mins
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498Kb
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Images: going online
Includes and legalities and tips around using images online
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17
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25 mins
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510Kb
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Security and backups
Don't lose your online materials
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18
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15 mins
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301Kb
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Search engine optimisation
It's not good having a great website that no one can find.
Discover the keys to being found on search engines.
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Tutorial Ref No.
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Estimated Review Time
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Search engines 101
How search engines work
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19
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10 mins
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206Kb
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Critical components of optimising a website
Successfully optimise your website
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20
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25 mins
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460Kb
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Keywords
How key are keywords and how to use them for your website
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21
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20 mins
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287Kb
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Understanding inbound links to my site
Types of inbound links and what influences their value
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22
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20 mins
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223Kb
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Sourcing inbound links
Looking for links to your website and how to find them
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23
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20 mins
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347Kb
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E-marketing
This module includes paying for advertising on websites,
sending email offers and using the ATDW to market yourself
through multiple distributors.
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Tutorial Ref No.
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Estimated Review Time
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Bringing people to my site with e-marketing
Once your site is optimised it's time to bring people to your site
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24
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15 mins
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194Kb
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Email marketing
The steps and protocols around email marketing
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25
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15 mins
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231Kb
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Pay per click 101
Search engine marketing and how is it cost-effective
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26
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10 mins
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244Kb
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Setting up a PPC campaign with Google AdWords
Gives you knowledge required to set up a PPC campaign
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27
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25 mins
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373Kb
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Social media for tourism
What networks should you join and why
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28
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15 mins
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363Kb
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Customer reviews and TripAdvisor
The critical steps understanding reviews
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29
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15 mins
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410Kb
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Blogging
How to embrace blogging for your business
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30
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25 mins
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397Kb
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Australian Tourism Data Warehouse
Taking advantage of the government's online marketing tool
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31
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15 mins
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244Kb
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Tourism Exchange Australia
Selling your inventory online through TXA
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32
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15 mins
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317Kb
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Google Tools
Reviews different Google tools and how to use them
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33
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25 mins
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432Kb
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Online Booking
This module covers the basics of what online bookings are as well as
how to sell your product online.
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Tutorial Ref No.
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Estimated Review Time
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Online booking systems 101
What are they?
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34
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25 mins
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208Kb
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Online booking systems: advanced
Using booking systems and which ones to use
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35
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20 mins
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279Kb
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Analysis and statics
Gain valuable insight into who is visiting your website and when
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Tutorial Ref No.
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Estimated Review Time
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Click on
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Tracking and reporting
Finding out what traffic you are getting to your website
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36
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10 mins
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253Kb
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Google Analytics
Gaining perspective through Google statistics tool
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37
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20 mins
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243Kb
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Glossary
Explanation of the terminology and acronyms used throughout the tutorials.
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Tutorial Ref No.
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Glossary
Terminology and acronyms
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191Kb
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Disclaimer |
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All content on this website [both audio and visual] is protected worldwide by
copyright and all other relevant laws. As each business situation is different
no responsibility or representation is accepted or given for the use of content
on this website and each user should take their own professional advice accordingly.
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