Welcome to Tourism e-kit

The Tourism e-kit is designed to assist tourism operators to make the most of opportunities the internet provides. We understand that you are all busy individuals with limited time available. So we have developed a series of simple tutorials to quickly give you the skills and knowledge to make informed decisions on this important area of your business.

The highly successful Tourism e-kit has been downloaded over 150,000 times from our website and is also available from most State Tourism Organisations corporate websites. An initiative of the National Online Strategy Committee the Tourism e-kit is funded by all Australian State and Territory tourism offices.

Getting the most from the Tourism e-kit

With most tutorials now being available on video the time required for you to understand and absorb the information will be less. To get the most from the e-kit we recommend that you watch the video whilst reading the related tutorial. The written tutorials provide valuable complementary detailed information and useful checklists.

The e-kit covers a wide range of subjects from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

• Get step-by-step lessons on e-marketing
• Learn how to use social media to your advantage
• Find out what resources are available to you
• Gain a great understanding of the ATDW
• Find out what TXA is and its benefits

How to access the Tourism e-kit

The e-kit is completely free and can be downloaded in print or video format below. You can download each tutorial individually or the entire e-kit as a single file.

We would appreciate your feedback

We would like to know if you find the e-kit valuable. Please provide us with some Feedback.

Would you like to receive Tourism e-kit updates?

If you would like to receive updates whenever the Tourism e-kit changes please email us and we will add you to our Tourism e-kit Update mailing list.

Would you like to be listed on ATDW?

Is your product being promoted through ATDW's multiple distributor websites? List on the ATDW database.

Would you like to purchase a printed version?

Printed and bound copies of the e-kit can be purchased online at reasonable price on the TAFE SA web site. Visit their site at Visit TAFE SA for further details.

Please note the tutorials are not sequential, tutorials 17,28,29 and 30 have moved to the new Social Media series.

The complete Tourism e-kit	Tutorial No.	Reading Time	Click to Download	Click to View Video
Complete Tourism e-kit This download will deliver you all the tutorials detailed below in one document		11 Hours	6.92MB	N/A

The basics What can I benefit from the internet and how do I use it to my advantage.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Internet: Planning my success Find out how travellers book online and what to do to be successful online	1	15 mins	443KB
Initial Assessment of my website A short questionnaire that shows you the health of your website.	2	15 mins	626KB
Web Strategy; assessment and components This fact sheet will help you assess your e-readiness level	3	25 mins	1,265KB
Web strategy; cost and timings How much does it cost to have a successful online strategy	4	25 mins	809KB
Finding a good web professional There are many out there but who are the good ones	5	25 mins	1,487KB
Planning for a new website Essential steps when planning a new website or re-designing	6	5 mins	971KB
Email best practices What is the email etiquette	7	10 mins	573KB

Website Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Registering a domain name 101 Where to go and comparisons	8	15 mins	491KB
Domain name: advanced Re-directing pages and more	9	10 mins	355KB
Organising hosting for my site Who will mind your website in cyberspace	10	20 mins	507KB
The Internet, web 2.0 and the tourism industry Learn what Web 2.0 means and the key considerations for your website	11	20 mins	1,082KB
Target market 101 Put yourself in a traveller's shoes	12	25 mins	866KB
Website 101: visual design and content Essentials for a great looking website	13	15 mins	1,290KB
Website 101: usability and technology Essentials for an easy to use website	14	15 mins	635KB
What is a content management system? The fundamentals of a good CMS and how it saves you time	15	10 mins	578KB
Images 101 Basics of creating and using images	16	15 mins	653KB
Video for your website Create an effective short video for your website	16a	40 mins	1,155KB
Security and backups Don't lose your online materials	18	15 mins	529KB

Search engine optimisation (SEO) It's not good having a great website that no one can find. Discover the keys to being found on search engines.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Search engines 101 How search engines work	19	10 mins	499KB
Critical components of optimising a website Successfully optimise your website	20	25 mins	1,218KB
Keywords How key are keywords and how to use them for your website	21	20 mins	615KB
Understanding inbound links to my site Types of inbound links and what influences their value	22	20 mins	529KB
Sourcing inbound links Looking for links to your website and how to find them	23	20 mins	746KB
Travel and Tourism links Sites that could provide relevant inbound links to your website	23a	10 mins	468KB

E-marketing This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Bringing people to my site with e-marketing Once your site is optimised it's time to bring people to your site	24	15 mins	554KB
Converting a Prospect Convert a guest to your website into a sales prospect	24a	10 mins	775KB
Email marketing The steps and protocols around email marketing	25	15 mins	616KB
Pay per click 101 Search engine marketing and how is it cost-effective	26	10 mins	724KB
Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign	27	25 mins	740KB
Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool	31	15 mins	535KB
Tourism Exchange Australia Selling your inventory online through TXA	32	15 mins	755KB
Google Tools Reviews different Google tools and how to use them	33	25 mins	654KB

Online Booking This module covers the basics of what online bookings are as well as how to sell your product online.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Online booking systems 101 What are they?	34	25 mins	569KB
Online booking systems: advanced Using booking systems and which ones to use	35	20 mins	1,101KB

Analysis and statistics Gain valuable insight into who is visiting your website and when	Tutorial No.	Reading Time	Click to Download	Click to View Video
Tracking and reporting Finding out what traffic you are getting to your website	36	10 mins	614KB
Google Analytics Gaining perspective through Google statistics tool	37	20 mins	501KB

Online Distribution Find out what online distributions are and the many channels that are available to you	Tutorial No.	Reading Time	Click to Download	Click to View Video
Online Distribution 101 Getting a handle on tourism distribution, commissions and channel managers can be a bit daunting, but once you read this tutorial it will become easier	38	40 mins	728KB
Online Distribution Advanced Compare online distribution channels and work out what is best for your business	39	20 mins	463KB

Social Media Learn about daily deal websites and what to pay attention to successfully use them for your tourism business	Tutorial No.	Reading Time	Click to Download	Click to View Video
Social media for tourism What networks should you join and why	40	20 mins	720KB	Coming Soon!
Daily Deals and The Groupon Phenomena This tutorial explains how deals and discount voucher promotion websites work and will help you decide whether they can benefit your tourism business	41	20 mins	595KB	Coming Soon!
Online Tourism Communities This tutorial highlights how tourism operators can engage in online communities to grow their knowledge and business	42	15 mins	793KB	Coming Soon!
Facebook for tourism Learn how to use Facebook as it is the most popular social network with a user base of over 750 million. It is vital for your business to manage a managed Facebook page.	43	25 mins	1015KB	Coming Soon!
Twitter for tourism Twitter is a great tool for business looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character limit you can direct traffic to your business and join in on the conversation	44	25 mins	1048KB	Coming Soon!
Online reputation management Managing customer review is imperative in order to not only improve but to simply lift your business' reputation. If you turn a blind eye you risk losing business. This tutorial will provide assistance with assessing and managing your customer reviews.	45	15 mins	933KB	Coming Soon!
TripAdvisor for tourism TripAdvisor is an excellent tool for tourism business as it allows for strong reputation management. Learn why you should have a TripAdvisor account and how to set up	46	25 mins	1186KB	Coming Soon!
YouTube and video hosting sites Videos should form a key part of your online strategy. This tutorial covers the different sites allowing you to host your videos and market your business online.	47	25 mins	1455KB	Coming Soon!
Flickr and photo hosting sites Learn which sites to use to give more exposure to your photos, how to optimise them for search and what an image strategy entails	48	40 mins	1559KB	Coming Soon!
Blogging for tourism Blogging is one of the most effective forms of e-marketing. This tutorial reviews what blogs are, and provide guidance on how to embrace blogging for your business	49	30 mins	1385KB	Coming Soon!
Mobile technology for Tourism Mobile technology is fast becoming vital for tourism business. This tutorial explains how travellers are using smart phones and how you can meet their needs.	50	25 mins	1464KB	Coming Soon!

Glossary Explanation of the terminology and acronyms used throughout the tutorials.	Tutorial No.	Reading Time	Click to Download	Click to View Video
Glossary Terminology and acronyms			676KB

Disclaimer
All content on this website [both audio and visual] is protected worldwide by copyright and all other relevant laws. As each business situation is different no responsibility or representation is accepted or given for the use of content on this website and each user should take their own professional advice accordingly.