Tourism Operators

Benefits

There are a many benefits to tourism business owners when they join the Australian Tourism Data Warehouse (ATDW).

• Cost effective online marketing includes distribution through State/Territory, Tourism Australia and commercial websites
• Access to the millions of dollars that the State/Territory and Australian Governments spend in marketing Australia to the world
• Supply of business information once only, but distribution to multiple partners
• Operator choice of call to action on State/Territory websites and Australia.com
• Opportunity to control quality of information
• Inclusion in Australia’s most comprehensive tourism database and the trusted national information platform
• Licensed distributors can publish the ATDW information on their own websites, further increasing exposure for operators. Global distribution via the ATDW is growing rapidly and in the 2nd Quarter of 2007, collectively distributors accessed over 6 million pages of ATDW information. Current ATDW distributors can be found here.
• No disruption to trade relationships - travel distributors can take advantage of the content to supplement their content or to ease their content management costs. They also control the call to action on their own systems.

The recent ATDW and V³ alliance, Tourism Exchange Australia, will deliver a national inclusive booking exchange. This offers new benefits for the tourism industry, please visit Tourism Exchange Australia for more information on this exciting venture.