State and Territory tourism organisations and Tourism Australia are taking the lead by creating iPhone applications to engage consumers. If you are a supplier and would like to get your product published on ATDW and appear on these iPhone applications - become a member of ATDW - contact your State or Territory tourism organisation. If you would like to distribute ATDW content on an iPhone application, contact ATDW.
Tourism AustraliaTourism Australia has embraced mobile technology to assist travellers in planning an amazing Australian journey, with the launch of its first iPhone application the Oz Planner.
Based on Tourism Australia’s well-established online holiday planning tool walkaboutplanner.australia.com, the new Oz Planner iPhone app uses mapping technology to give users direct access to tourism product listings like tour providers, accommodation and car hire.
Travellers using the Oz Planner iPhone app to plan their trip can access 16 suggested Australian journeys and either navigate through the journeys to see highlights, images and suggested activities, or search a range of destinations and experiences and get suggestions for their trip.
The Oz Planner iPhone app was designed to create a portable, engaging, motivational experience about travelling in Australia.
Users of this new iPhone app will be able to easily keep detailed holiday plans in their phone, making travel much easier once they are in Australia plus they will also have access to more than 20,000 tourism products and services throughout Australia.
Features:
- Content on 16 Australian journeys supported by mapping technology which plots categorised product and helps the user take the next step in planning and booking.
- The ability to bookmark information on Australian tourism products or contact products of interest directly via three point/touch ways of the iPhone – either by email, web or phone.
- The ability to work with inbuilt GPS technology to help visitors orientate themselves to product near their current location during their travels in Australia.
- Allows for other map or listing based searches from the Australian Tourism Data Warehouse (ATDW) national database giving users access to more than 20,000 tourism products.
The Oz Planner iPhone app will be released initially in English with other languages to follow and can be downloaded from iTunes or from Australia.com. It was developed by Tourism Australia in conjunction with Tribal DDB. ATDW’s iphone platform was used as a base for this development.
How to Download:
App Name: OZ Planner
Source: iTunes App Store
Cost: Free
Destination New South WalesThe Sydney iPhone application showcases all ATDW listings in Sydney across all available categories including Accommodation, Tours, Hire, Transport, Attractions, Events, Information Services and Destinations.
This application was designed by ATDW staff and was launched in early 2010.
Features:
- Google Maps interface: Containing an overlay of tourism content on Google Maps
- Integrated Location Awareness: Understands the user’s surroundings relative to their current position
- Top 10 Most Popular and Iconic Sydney Listings based on ATDW business intelligence data
- Integrated GPS information to understand the user’s location at any given moment
- Photo-gallery: The photo-gallery gives a graphical representation of the product and allows the user to view the product prior to booking or visiting the product location
- One touch contact for phone, URL and email: Allows the user to call the product operator with a touch of the phone, email the product operator using the iPhone mailbox by selecting the email address or connect to iPhone Safari browser just by touching the URL
- My favourites: A feature which acts as a mini-diary to allow users to add products to their Favourites for easy access
How to Download:
App Name: Sydney Australia
Source: iTunes App Store
Cost: Free
Tourism Northern TerritoryThis iPhone app showcases the unique outback content of the Northern Territory. It was designed by Tourism Northern Territory, making use of ATDW’s iPhone platform.
From the vibrant tropical city of Darwin, World-Heritage listed national parks of Kakadu and Uluru/Ayers Rock to Australia’s most famous outback towns, this App will help users get the most out of any trip to the Northern Territory. It provides users with everything that’s great about the NT in one place, identifying great bars, restaurants, culture, points of interests, attractions and events.
It is easy to browse and search for the nearest attractions and hotels or plan itineraries in real time.
Includes information and ideas for the Northern Territory’s six key regions: Darwin and surrounds; Kakadu and Arnhem Land; Katherine and surrounds; Tennant Creek & Barkly region; Alice Springs and surrounds and Uluru and surrounds. It is designed to guide users plan their travel to the Northern Territory or to be a useful information source when they have arrived.
Features:
- Cool feature – try playing the didgeridoo on your iPhone!
- Up-to-date listings with options to help users decide where to go when they are on the go
- Easy browsing – users can search by type of activity or the kind of food they want to eat
- Striking images and inspiring and informative video footage
- Interactive maps that show where users are and what to do in towns, cities and national parks
- Ability to tag any attraction, event, tour, maps and destination to help plan itineraries on and offline
- Share discoveries with friends
- Best of all, once downloaded the App works even when users are not connected
How to Download:
App Name: iOutbackNT
Source: iTunes App Store
Cost: Free
Tourism QueenslandThe Queensland iPhone application showcases all ATDW listings in Queensland across all available categories including Accommodation, Tours, Hire, Transport, Attractions, Events, Information Services and Destinations.
This application was designed by ATDW staff and launched in early 2009. The fourth edition was released in October 2010.
This iPhone application was awarded a Silver medal in October 2010 by the international W3 Awards which honours creative excellence on mobile applications judged on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.
Features:
- Shake and Bake Feature! This functionality reveals a random event or attraction to inspire the user
- Dynamic Location Aware functionality with ATDW products listing overlayed on a Google map. Listing the Accommodations, Attractions, Events, Visitor Information Centres, Transport, Hire and Tours of ATDW product listing
- Dynamic event date featured on map: Which shows at a glance the Month and Date of the events around the location where the user is located
- One touch contact for phone, URL and email. Allows the user to dial the product operator with a touch of the phone, email the product operator using the iPhone mailbox by selecting the email address or connect to iPhone Safari browser just by touching the URL
- Photo-gallery: The photo-gallery gives a graphical representation of the product and allows the user to view the product prior to booking or visiting the product location
- Top 10 Queensland Category listing by Regions of travel: Several top 10 lists of the most-viewed Queensland holiday products
- My favourites: A feature which acts as a mini-diary to allow users to add products to their Favourites for easy access
- e-Newsletter: An e-Newsletter subscription service, providing the latest competitions and exclusive subscriber-only offers
- RSS feed: A direct feed of the Queensland Holidays RSS feed, which keeps you connected with all the hot holiday tips and deals
How to Download:
App Name: Queensland
Source: iTunes App Store
Cost: Free
For more information in these or other iPhone Applications, contact ATDW at enquiries@atdw.com.au.